March 17, 2005
Flashback: Web Design Yields Second Creative Award for Portland-Area Marketing Firm
Seven years ago? Oh my. Ah. Halcyon days...March 17, 1998
For Immediate Release
Contact: Rick Turoczy
Web Design Yields Second Creative Award for Portland-Area Marketing Firm
Beaverton — For the second year in a row, Diversity Corporation has garnered a bronze in the Summit Creative Awards, a creative competition among smaller marketing & advertising agencies. This time, however, Diversity played the role of both creator and client, winning the award for its corporate web site, www.diversitycorp.com.
"We designed our web site along the same principles we apply to our client's marketing communications work—sound marketing and effective design," said Rick Turoczy, Diversity’s "interactive architect." "We know it’s a winning combination... but it's always nice to have an award to echo your opinion."
For the last eight months, the firm has improved its web-based marketing and creative services, acquiring burgeoning technology and pursuing online knowledge to complement its marketing expertise.
"We're planning to fill a very important niche," said Gary Holstrom, Diversity's President. "Most web sites have fantastic design or pertinent marketing information. Very few have both. We're looking to expand our work in the interactive market, providing the same exceptional level of content we’ve provided in print and other media."
In fact, the world of printed materials landed the company its first Summit Award, last year, when Diversity won a bronze for its work on a line of product brochures for local, high-profile, software developer, MedicaLogic.
MedicaLogic’s product brochures—and its companion corporate brochure—also translated into some early web exposure for Diversity, when portions of the brochures were used as content on MedicaLogic’s corporate web site (www.medicalogic.com).
The Summit Creative Awards began in 1994 as the only awards competition of its kind, recognizing excellence in smaller creative companies. It is exclusively for organizations with annual billings less than $10 million. The number of participants has steadily increased to include entries from every state and province. Judges for 1997 included representatives from Young & Rubicam, Weiden & Kennedy, Hal Riney & Partners, and Borders, Perrin and Norrander.
Diversity Corporation has been providing marketing, sales communications, and advertising services for 23 years. Its current list of clients includes MedicaLogic, AMX Systems, INSPECT, and Tektronix.
Flashback: Web Design Yields Second Creative Award for Portland-Area Marketing Firm
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