hypocritical : talking the talk without walking the walk

September 15, 2005

Google splitting the brand on its blog search functionality

Just a short little entry here. But I found this interesting. Blog Search or Blog Search. Blogger Blog Search or Google Blog Search.

Same company. Same functionality. No doubt, exactly the same backend. Different front ends.

Interesting marketing concept. I'm not sure I agree. But interesting.

I trust the Google brand for search results. I don't necessarily trust the Blogger brand for search results, or consistent functionality.

Obviously, far more folks will be hitting the Google chromed version of this functionality than the Blogger chromed version. It will be interesting to see where this goes.

Was this a wise move on Google's part? The jury is still out in my feeble brain, so I'd love to hear what you think. Please critique, comment, and return.


Google splitting the brand on its blog search functionality
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