Google splitting the brand on its blog search functionality

Just a short little entry here. But I found this interesting. Blog Search or Blog Search. Blogger Blog Search or Google Blog Search.

Same company. Same functionality. No doubt, exactly the same backend. Different front ends.

Interesting marketing concept. I'm not sure I agree. But interesting.

I trust the Google brand for search results. I don't necessarily trust the Blogger brand for search results, or consistent functionality.

Obviously, far more folks will be hitting the Google chromed version of this functionality than the Blogger chromed version. It will be interesting to see where this goes.

Was this a wise move on Google's part? The jury is still out in my feeble brain, so I'd love to hear what you think. Please critique, comment, and return.

Google splitting the brand on its blog search functionality
| | Subscribe:

RSS, Bloglines

Get hypocritical (you'll like it)

I'll always be your friend--forever and ever--so long as you subscribe to the hypocritical RSS feed

Sponsored by:

Kumquat: Get the feedback you deserve
FREE to hypocritical readers

Looking for more?

Try More than a living, the newest blog from Rick Turoczy, the same opinionated purveyor of tantrums that writes hypocritical. Act now and get an additional opinionated ranter, in the form of Toby Lucich, absolutely free. Still need more? How about Amy Winkelman, too? All yours free. Act now. (Word around the campfire is that all the cool kids are doing it.) Call by midnight and get a free subscription to Hello, kumquat. Fine. And Silicon Florist. But that's our final offer.

Archives

Rick Turoczy is hypocritical.

Sometimes I write hypocritical, a blog on marketing. Its purpose, beyond feeding my pure unadulterated hubris, is to provide yet another forum for yet another a) frustrated writer, b) misunderstood genius, c) marketing slob to critique concepts, capture thoughts, pose questions, and share ideas, in hopes of gaining a better understanding of the art of communication. While it is doubtful I will uncover anything new, perhaps I will provoke thought or provide the right sugarcoating to make an idea digestible or inspire you, gentle reader, to comment, critique, and return.

But if you're the type who needs cold hard facts or needs me to prove my chops even though you've clearly managed to read your way down this far, then here's more than you want to know about me, via LinkedIn.

If you find any of this self-serving thrashing valuable, please by all means, subscribe to my RSS feed by clicking here or registering via email below. And on random occasions, you will be the proud recipient of some piping hot copy from yours truly.

Google splitting the brand on its blog search functionality

Get hypocritical (you'll like it)

Looking for more?

Previous Posts

Archives