hypocritical : talking the talk without walking the walk

September 29, 2005

Participating in AttentionTrust.org

One thing I have been remiss in mentioning, is that I have decided to participate in the . Partially out of curiosity. I'm always intrigued by the idea of organizations and the power that a group of people can exert, when directed to a common end.

The group has an interesting pursuit. Long story short, your attention is yours. And you have rights to the data that your trail of attention creates, be it clicked links, search data, online purchases, or any number of other things we do on the Web.

If you don't realize that all of that activity is being tracked, you should. If you don't understand the power of that activity in aggregate, you should think about it.

As more comes from this group, I'll keep you in the loop. In the meantime, you can visit the .


Participating in AttentionTrust.org
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