hypocritical : talking the talk without walking the walk

September 21, 2005

Sometimes, it's the little things

Subway pop top
Originally uploaded by turoczy.

I can't tell you how many times I've stared at the top of a McDonald's drink, the top of Big Gulp, the top of a Starbucks drink... Well, I can't honestly.

But it always struck me that there were just those buttons staring back at me like cold eyes. Diet Regular Black Cream Sugar.

Sure, the outside of the cup is always ensconced in logotypes and icons that I never see, but the part at which I stare as a I sip through my straw was as nondescript as any standard, functional element for any cup, anywhere.

So imagine my surprise (and secret joy) when I found this little top staring back up at me from my drink. There, emblazoned across the top, right in my line of sight: .

Not a huge deal. Not that it made me forget the increasingly annoying fixation on Jared and his oh-so-helpful eating advice. Probably not earning them millions of extra dollars. But it was a nice touch, and something that made me think the folks there might be a little more savvy than most. Even if they do use Jared.

Reporting from Lincoln, Nebraska. I'm Rick Turoczy. We now return you to your regularly scheduled plea for input.

Have you encountered any little touches that made you stop and think? Let me know. I'd love to see them or hear about them. Still not willing to lose the anonymity? That's fine, too. I'm just hoping that you find it in your heart to return.


Sometimes, it's the little things
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