October 17, 2005
Stephan Spencer shows blogging builds brands unless, of course, it's hypocritical
Sometimes, I blather on and on and on, making the grossly negligent assumption that you, gentle reader, happen to be fully immersed in the context of RSS-this and trackback-that. I realize it's a shortcoming. Work with me.Sometimes, it actually is the case. Sometimes the people slogging through the posts here are savvy to the blogging that's so popular with the kids these days. In fact, two of the three folks who admit to reading hypocritical have actually started blogs. I'm not sure about the other one. (Mom, seriously, get with it.)
But mostly there are those folks who stumble in here, desperately wanting to become loyal readers if only I would quit speaking in mumbo-jumbo and actually start making sense.
Fat chance, there.
That's why I'm glad there are folks like Stephan Spencer. Apart from being a rather intelligent bloke, Stephan possesses a laudable ability that I inherently lack: the ability to speak clearly and succinctly to his readers. Case in point, a recent article in All About Branding entitled Blogging Builds Brands.
Stephan does a brilliant job of defining blogging, outlining some of its benefits, and giving readers some pointers for blogging. Whether you're an old-hand at blogging or a relative newbie just trying to wade through the aforementioned indigestible fluff, I highly recommend you quit reading this drivel and head over there to peruse it.
Technorati tags: Branding, StephanSpencer, Blogging, AllAboutBranding
Stephan Spencer shows blogging builds brands unless, of course, it's hypocritical
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