hypocritical : talking the talk without walking the walk

December 13, 2005

Sitting around the Campfire at Basecamp with your Backpack

Ladies and gentlemen, boys and girls. Let the next Web 2.0 hype fest begin. Fresh on the heels of the Writeboard launch (37signals & Google: A Tale of Two Launches), 37signals has cryptically announced the pending release of another product, entitled Campfire.

No doubt, the tool--if it is even a tool--will be similar to the family of tools already in the stable. Those being Basecamp, Backpack, Ta-da List, and Writeboard.

Even more importantly, it's a definitive tie breaker for us interested-in-product-naming types, putting the camping-or-mountain-climbing-named products at three, with the also-rans at two.

And the best news of all? No BETA. Be careful, you wacky 37signals kids. That's a good way to get kicked out of the Web 2.0 clubhouse.

Stay tuned. I'm always sucked in to the 37signals hype and will no doubt feel compelled to join the bands of bloggers screaming like teenage girls in front of rock stars. It's their bad-boy-devil-may-care attitude, charm, and good looks. And the fact that they build a nice product and have an endearing falsetto in their rock ballads.


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Sitting around the Campfire at Basecamp with your Backpack
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