May 26, 2006
Early musings: Symbiotic brands versus parasitic brands
I've been thinking a great deal lately about "symbiotic brands." Or at least that's one phrase I've decided to use to describe the concept to myself. 'Nested brands" could be the other. I need some phrase to keep me from looking crazy when I'm mumbling to myself in the checkout line.And, for once, I've been doing my thinking without blathering in your ear, gentle reader. And honestly, I don't think I'm even ready to blather yet.
Yes, I realize I'm blathering right now. I'm just not blathering on and on about the topic at hand. This is more of a uncontrolled tangential ramble. Eskimos have all those words for snow. People in Portland, Oregon, have all these different words for rain. I have a multitude of ways to describe my meandering diatribes. Go figure.
What I'm trying to do, out of the goodness of my heart, is save you from a whirling-dervish rant on the topic. I'm trying to restrain myself for the greater good. Can't you see how difficult this is for me? I don't need you pointing out my flaws.
That's it. I want my CDs back. Now. And don't let the door hit...
What? Oh, yes, I'm sorry. You're right. This is your browser or feed reader or whatever.
May I continue?
Symbiotic brands. "What, pray tell, is the nutcase at hypocritical talking about this time?" you ask. And I'm glad you did.
I've been thinking about the co-existence of brands. Not in terms of product and company, but in terms of employee and company.
Take this for instance:
- Your company has a brand
- Your CEO has a brand
Are they cooperating or competing? Are they symbiotic or parasitic? Is one brand larger than the other? Should it be? Or should they be inversed. How do you balance those brands?
As I said, I'm still noodling on this one. But I'm convinced there's enough content here that, when written, it will make your scrolling finger sore. Per usual, I've also convinced myself that I am some misunderstood genius who has hit upon an incredibly insightful and unique viewpoint.
So, think about it. Even in this embryonic state. The idea, not you. And let me know what you think. I'll keep working on this one for a later date.
Early musings: Symbiotic brands versus parasitic brands
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