Zag by Marty Neumeier just arrived

It has been quite some time since I've actually looked forward to the release of a book. But Zag by Marty Neumeier is one such tome.

Many of you know Neumeier as the author of The Brand Gap. And no doubt the one or two faithful readers of hypocritical (if they even read it anymore) were rapt consuming my post detailing my affection for The Brand Gap.

Well, my Amazon pre-order has become a real order and Zag arrived on my doorstep, today.

I promise a review once I finish it. (And I still owe y'all a review on The Long Tail by Chris Anderson.) Book reports galore.

Technorati tags: Zag, Neumeier, Marty Neumeier, BrandGap, Brand Gap

Zag by Marty Neumeier just arrived
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Sometimes I write hypocritical, a blog on marketing. Its purpose, beyond feeding my pure unadulterated hubris, is to provide yet another forum for yet another a) frustrated writer, b) misunderstood genius, c) marketing slob to critique concepts, capture thoughts, pose questions, and share ideas, in hopes of gaining a better understanding of the art of communication. While it is doubtful I will uncover anything new, perhaps I will provoke thought or provide the right sugarcoating to make an idea digestible or inspire you, gentle reader, to comment, critique, and return.

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Zag by Marty Neumeier just arrived

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