October 13, 2006
Zag by Marty Neumeier or The second half of The Brand Gap workshop committed to paper
So, Zag: The Number One Strategy of High-Performance Brands by Marty Neumeier. Had you been waiting for it too? You weren't waiting on my opinion before purchasing, were you?If so, I'm sorry I have taken so long to post my review.
Go buy it
. I recommend it. Seal of approval. Blessed.But, here's the deal.
If you, like I, have ever been an attendee at one of The Brand Gap
seminars, if you thought you covered some new ground beyond The Brand Gap, if you're looking for riveting new thought, you may be a little disappointed. But it's a brilliant refresher.I still recommend Zag. Completely. It's an important read.
It's just that, much like The Brand Gap, I already had Zag read aloud to me. You see, if you remember, I got into this big whining fest after I attended The Brand Gap seminar, (shocking, I realize) because I felt that they just presented the book for the first half.
Long story short, Zag by Marty Neumeier, encourages you to take risks.
But I thought that the second half of the seminar was incredibly valuable.
Zag is, by and large, the second half of The Brand Gap seminar. But the thing is: it provokes thought. It makes you consider what your should be doing in trying to influence the market's perception of your organization (or person). It provides strong examples of organizations who have embraced the concept.
Long story short, Zag by Marty Neumeier, encourages you to take risks. It shows you that success lies not in following the crowd but deviating from the crowd. It provides guidance for beginning to think about "zagging." And, like The Brand Gap, it delivers its message in a very succinct tome. (More succinct than the majority of my blog entries. That's for sure.)
It also reminded of a few concepts I had forgotten. And, either I was more receptive to them the second time or my current gig running my own company made me more receptive, but the "Rock, Paper, Scissors" buckets for companies really hit home, this time around.
What am I talking about? Buy the book
. I don't want to take money out of Marty's pocket. I respect him too much.
Have you read Zag? What stuck with you? Are you a complete Marty Neumeier fanboy/girl like me or the opposite?
Technorati tags: Zag, Neumeier, Marty Neumeier, brand, Brand Gap, BrandGap
Zag by Marty Neumeier or The second half of The Brand Gap workshop committed to paper
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