November 06, 2006
No one remembers your logo, they remember your brand
The next time you plan to spend hours agonizing over your logo design, making fine finishing touches and minor tweaks to enhance its perfection, I might suggest that you spend time walking through this little ditty, instead:Guess the Logo
This is a great example of how, even with the marks that bombard us innumerable times a day, the finer points are often lost on the target market.
Or in other words: No one cares.
What is memorable is not your mark, itself. What is memorable is the emotion that the perception of your mark ignites. The finer points of graphic design and PMS shades? Lost on almost everyone.
Better to spend some time concentrating on the brand perception you want to create, rather than the identity that reminds the user of that perception.
Or maybe if you don't want to think about that, you can read me ranting about it instead.
Or, you could revel in the hypocrisy of my Scrybe entry (immediately preceding this one) where I rail on about one of those seemingly insignificant details.
It's called hypocritical for a reason.
No one remembers your logo, they remember your brand
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