November 02, 2006
Scrybe: Is that flaccid descender on the "y" bugging anyone else?
I really want to like Scrybe. I really do. I think they're pursuing something very interesting. And for that I laud them.
But I have one complaint: that Scrybe logotype.
I seriously hope it is as beta as their software.
Every time I see it, all I can see is that flaccid descender on the y. Not strong enough to support the rest of its typographic friends? Unable to balance?
Dunno.
All I know is that it just sits on the high-lacquer white table. Unable to stand up. Resting on its proverbial laurels. If a y even has laurels.
And since the reflection starts before the descender, well, descends, I read scrvbe.
Which I guess would be scrube, were I Roman. Which I'm not.
And don't even get me started on the "BETA" which appears to be occupying an entirely different dimension of reality.
So instead I complain.
As bad as the Sunkist thing? Or the Arlington Pediatric Center? Probably not.
But still.
Here's a tip to all you Web 2.0 types out there: If you're going to use reflections and sources of light and gradients and all of that stuff, try to make it look natural. Don't divorce yourself too distantly from reality.
It does make it memorable. But, it makes it memorable because it looks like a mistake.
And once I'm suspect of your logotype, I suddenly become suspect of everything else you do.
Scrybe: Is that flaccid descender on the "y" bugging anyone else?
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