January 30, 2007
Branding discussion at the University of Portland
Last night, I was given the opportunity to present to a group of MBA students at the University of Portland. (Thanks to Dr. Howard Feldman and Nicole Elovitz for the chance to present.)Let me repeat that: Me in front of MBA students.
I know. What were they thinking? I mean, seriously. Have they seen how I drone on and on here? Apparently not. (One of the upsides or relative anonymity.)
And--true to form--I droned on and on for them, as well.
It's not often that I'm given the opportunity to talk about brand for three hours straight.
I mean, I do. Quite regularly. To my family. To my friends. To people walking down the street.
But, this was actually their collective choice. Poor souls.
Whoa whoa whoa. Of course, I thought of you, gentle reader. Calm down. Look at what I've done, so that you could share in the experience. I'm posting the slides below. Unfortunately, that means it will be sans my compelling commentary. But, I'm sure you can ad lib. Don't forget, imagine it with a really nasal tone.
Sweet dreams.
Labels: brand, branding, mbs, portland
Branding discussion at the University of Portland
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