March 31, 2007
Kumquat growing during March 2007
Kumquat is a little project on which I've been working for some time. I haven't been that vocal about it, because there really hasn't been that much "there there."Now, we all know that I tend to complain--a great deal--about people doing the things the wrong way. I tend to do this, most often, because they are easy targets. Far from my reach or influence. But if I were in their shoes, it might seem reasonable to do the same things that they do.
I like to think that's not be the case. But really, who knows?
Well, now we might. Because, now, I am in their shoes.
So I thought it might be interesting to be as forthcoming as possible about Kumquat from a marketing standpoint. Giving you some insight into what we're seeing, what we're experiencing, where we're screwing up. That sort of thing.
So here's the first status report. Highlights as it were.
- March 1, 2007
0, zip, zilch, nada as far as visitors go; well actually as far as the site goes, too - March 8, 2007
More than a living post about Kumquat ("I have a confession to make") causes traffic to spike at 14 visitors - March 14, 2007
hypocritical post about Kumquat ("Hello, kumquat") doesn't move the needle - March 21, 2007
Folks who have registered at the site--all 18 curious kids--receive the first status update on Kumquat - March 23, 2007
Museum of the Modern Beta posts Kumquat to its ever-growing list causing traffic to jump to 108 visitors - March 24, 2007
Following on the heels of the Museum of the Modern Beta post, a StumbleUpon user (Nickeloss) gives Kumquat a thumbs up (I quickly agree); traffic spikes at a record high of 198 visitors - March 26, 2007
Killer Startups posts a review of Kumquat; without having spoken to us, they seem to have nailed the concept pretty much dead-on (we begin to think we may actually be communicating) - March 30, 2007
Second email update goes out to the subscriber base, now sitting at 75 subscribers with 21 additional email addresses awaiting confirmation
So, for those of you keeping score at home, the total number of visitors to the Kumquat site in March 2007 was 645. This resulted in 75 folks joining the list. Alexa traffic rank sits at 3,123,857 (for context: this is not good).
I promise some pretty graphs of this stuff as we gather more relevant data.
Labels: kumquat
Kumquat growing during March 2007
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