hypocritical : talking the talk without walking the walk

August 29, 2007

Hulu violates cardinal rule of naming

And there was much rejoicing (inside the the NewsCorp and NBC Universal offices) as the name of the "YouTube killer" was finally announced.

And the name? Hulu.

No, I didn't cough. It's Hulu. Hulu. With one "L." Hulu.

Wow.

And as if that wasn't bad enough, they went and violated the cardinal rule of naming: they told you it was supposed to be "fun."

Um, okay.

In fact, the CEO slathers on the fun and pounds you senseless with sophomoric pedantry as he explains:

"Why Hulu? Objectively, Hulu is short, easy to spell, easy to pronounce, and rhymes with itself. Subjectively, Hulu strikes us as an inherently fun name, one that captures the spirit of the service we’re building. Our hope is that Hulu will embody our (admittedly ambitious) never-ending mission, which is to help you find and enjoy the world’s premier content when, where and how you want it."

Wow. I feel lucky to be alive.

As one commentor said, "Should have stuck with ClownCo."

I couldn't agree more. ClownCo screams fun. But it doesn't rhyme with itself.

In other news, "hulu" is Indonesian for "ass."

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Hulu violates cardinal rule of naming
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