August 15, 2007Just saw word that Chrysler has likely hired a former Lexus marketing VP as their CMO.
I wrote a post over on More than a living about how Chrysler's recent CEO choice was likely a complete mistake. Now, there's this.
Hopefully, the new CMO will have a hand in brand consolidation, product management, and research & development.
Because, I have to be honest. Chrysler has more problems than I can shake a proverbial stick at.
And, if they continue to think of this as a "perception" problem or a "communications" problem, all the Celine Dion and Dr. Z in the world isn't going to save them from the deadpool.
The relentless pursuit of mediocrity
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