Periodic table of branding

Useful insomuch as its mere existence is a reminder of how 99.9% of things claiming to be "branding" focus on being pretty, while being, in actuality, relatively useless.

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Periodic table of branding
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Rick Turoczy is hypocritical.

Sometimes I write hypocritical, a blog on marketing. Its purpose, beyond feeding my pure unadulterated hubris, is to provide yet another forum for yet another a) frustrated writer, b) misunderstood genius, c) marketing slob to critique concepts, capture thoughts, pose questions, and share ideas, in hopes of gaining a better understanding of the art of communication. While it is doubtful I will uncover anything new, perhaps I will provoke thought or provide the right sugarcoating to make an idea digestible or inspire you, gentle reader, to comment, critique, and return.

But if you're the type who needs cold hard facts or needs me to prove my chops even though you've clearly managed to read your way down this far, then here's more than you want to know about me, via LinkedIn.

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Periodic table of branding

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