hypocritical : talking the talk without walking the walk

December 05, 2007

Starbucks' and Amazon's respective holiday advertising blitzes

There must be a glut of money and a lack of thought up in Seattle.

I can think of no better reason for the advertising campaigns from two of the Emerald City's most well known entities, Starbucks and Amazon.

Let's take Starbucks first. Because their ads, while annoyingly pervasive, are at least palatable.

Regardless of that, I still have to ask myself "Why? Why does Starbucks choose to spend money on incessant advertising campaigns?"

Are they losing market share? Did they think that people forgot about the super-special holiday drinks? Is it impossible to consider that Starbucks may be ever so slightly approaching a saturation point?

I mean, really.

Get off of my TV and billboards, Starbucks. And work on the quality of your coffee and service at your Portland Garden Home location which has been precipitously slipping over the past few months.

That would be money well spent.

Now, Amazon.

Sigh.

Where to begin?

All right. I'm just going to let you have it.

I'm sorry, Amazon, but your radio advertising campaign? Inane. Inane and practically unavoidable.

With all due respect (to Adam Sandler, not you), who were the ad wizards who came up with this one?

I know someone who's going to be having a very happy holiday: your media buyer.

Amazon, I just don't get it. Were you suddenly gripped by the fear that everyone had forgotten about your site? Did the millions of purchases per day drop a few points?

And perhaps, most importantly, did you seriously think a moronic "Is there really an Amazon?" themed ad campaign was going to having people arriving in droves?

If anything, the current campaign makes me want to avoid shopping on Amazon.

With as much money and talent as you have at your disposal, I think you could probably find someone to write better ad copy. Anyone. Please.

Right now. Before you purchase any additional media. And before your media buyer has a second home in the Bahamas.

Please.

Oy. Happy holidays indeed.

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Starbucks' and Amazon's respective holiday advertising blitzes

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