The relentless pursuit of mediocrity

Just saw word that Chrysler has likely hired a former Lexus marketing VP as their CMO.

I wrote a post over on More than a living about how Chrysler's recent CEO choice was likely a complete mistake. Now, there's this.

Hopefully, the new CMO will have a hand in brand consolidation, product management, and research & development.

Because, I have to be honest. Chrysler has more problems than I can shake a proverbial stick at.

And, if they continue to think of this as a "perception" problem or a "communications" problem, all the Celine Dion and Dr. Z in the world isn't going to save them from the deadpool.

Labels: chrysler, cmo

The relentless pursuit of mediocrity

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The relentless pursuit of mediocrity

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