hypocritical : talking the talk without walking the walk

February 12, 2007

37signals Sunrise Now Highrise

Well, well, well. We (and by that I mean "I") have been waiting with bated breath for 37signals Sunrise to launch, ever since Sunrise was announced back in 2005.

Sunrise was to be the customer relationship management (CRM) tool that brought the simplicity of Basecamp to CRM. And it was coming soon. We were all so excited. Back in 2005.

Well, "coming soon" is relative. But now in 2007, now there is a little glint of hope.

And while 37signals Sunrise is no longer Sunrise. (Too bad, because it worked nicely with their naming convention.) We do get the feeling that this announcement is a little more real than not.

Now, 37signals is calling it Highrise.

My breath remains bated. This thing could solve a lot of problems.

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37signals Sunrise Now Highrise

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