hypocritical : talking the talk without walking the walk

September 19, 2007

Adobe Photoshop logo: You have chosen poorly


File this under "you can't please any of the people any of the time." Or "how not to launch a new identity." Or, to paraphrase the Grail Knight from Indiana Jones and the Last Crusade, "You have chosen... poorly."

Looks like the release of the Adobe Photoshop "logo" went over like a lead balloon with the Photoshop community.

Not exactly a sterling example of "using the blog community to your advantage."

Nevermind the confusion between the Photoshop mark and the Photoshop application icon. The mark, itself, is drawing a ton of negative feedback.

Now, I've done a great deal of work around rebranding and brand refreshes, so I've heard it all in terms of how much people hate the work or the look or the identity or the voice. But this trainwreck is especially interesting as many of the users of Photoshop are actually professionals who work on identities for a living.

I haven't seen this kind of vented bile since the exceptionally awful London 2012 Olympic mark was released.

Can't wait to see Brand New's take on this one.

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Adobe Photoshop logo: You have chosen poorly

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