hypocritical : talking the talk without walking the walk

January 07, 2008

In Marketing? Please read this post.

I know, I know. You're busy.

Running around crazily, all day, trying to get your marketing stuff done.

I understand. I do.

But if you're in marketing. Especially marketing communications. And you're even thinking about approaching social media. Then you need to do yourself a favor read Marshall Kirkpatrick's "Ten Common Objections to Social Media Adoption and How You Can Respond."

Required reading, to be sure.

Go. Right now. Scoot.

Oh, and happy new year. Glad to see you're back.

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In Marketing? Please read this post.

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