hypocritical : talking the talk without walking the walk

July 24, 2007

Unfortunate public relations timing

Today, 365 Main fell victim to both a San Francisco power outage and unfortunate public relations timing. [Update: Wha? Where did it go? See below]

Of course, no one will remember this a week from now, so why I feel like calling attention to it is beyond me.

Sometimes, my desire to post is stronger than my desire to exercise editorial discretion.

(Additional schaden freude via Mashable ("Ironic Press Release Heaven") and Valleywag ("Great Moments in PR"))

[Update]

Okay, I kind of felt a little bad about posting this. Originally. But not now.

In a failed attempt at revisionist history, 365 Main has pulled today's release from its Web site. Of course, the release is already out on the wire and can be accessed here, RedEnvelope Reports Two Years of Continuous Uptime at 365 Main's San Francisco Data Center, or here.

While they're cleaning up, they might want to fix this, as well.

[Update for July 25, 2007]

Finally, a response from 365 Main about what happened during the San Francisco power outage.

Of course, all of this just leads me to ask, as the so-called "Web 2.0 host" and home to SixApart's hosted applications, don't you think maybe, just maybe, there might be a better way for 365 Main to stay in touch with their customers and target market? Maybe? Like, I don't know, say a blog?

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Unfortunate public relations timing

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