February 19, 2007
Punk Marketing
UPDATE (February 20, 2007): Apparently, there is a "boycott" of this Punk Marketing book via Punk Stinks (via a comment on Try this on for size).Know what it looks like to me? A lame attempt at a fake site with a fake boycott to hype the book.
Genius. And of course by genius, I mean idiotic, because I'm being a punk marketer.
ORIGINAL POST
Um. I just stumbled upon Punk Marketing.
Where exactly to begin? The irony is so thick in here I can barely see my hand in front of my face.
Punk Marketing.
This is either going to be the greatest idea ever, or it is a sure sign of the apocalypse.
Hoping for the former. Assuming the latter.
I feel ookie. Does anyone else feel a little woozy?
Wait wait wait. Deep breath. Deep breath. Maybe it's supposed to be ironic. You know, as in two well-seasoned marketers writing a marketing book and getting it published by HarperCollins (chez punk, indeed) to tell us how to break the marketing mold with punk ferocity.
"According to the definition on page 13 of the book by same name, Punk Marketing is 'a new form of marketing that rejects the status quo and recognizes the shift in power from corporations to consumers.'"
*Cough* Excuse me. Give me a second.
I mean, they're already selling tchotchkes in advance of the book.
Oy. I feel like I've been riding the merry-go-round too fast, too long. I seriously feel ill. But I'm sure it will pass.
I've purchased the book. A pre-order. So, I'll withhold judgment until I've read the book. Even though I won't, apparently, withhold bias or criticism, site unseen.
It's called "hypocritical" for a reason, gentle reader.
Labels: marketing, punk, punk marketing
Punk Marketing
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